Understanding Your Organization with SWOT Analysis

Do you use SWOT Analysis to grasp better how your organization is affected by internal factors (like strengths and weaknesses) and external factors (like opportunities and threats)? And if you do, how does this analysis help you make decisions?

SWOT Analysis is like a strategic tool that helps organisations see what they're good at (Strengths), where they might need improvement (Weaknesses), what good things are happening around them (Opportunities), and what challenges they might face (Threats).

It's like having a roadmap for making decisions. With SWOT, you can determine how to use your strengths, fix your weaknesses, take advantage of opportunities, and be ready for challenges.

Imagine doing a SWOT analysis for your organisation. First, you'd list what your organisation is excellent at and where it could do better.

Then, you'd look outside to see what good things are happening around you and what might cause trouble. This gives you a well-rounded view of where your organisation stands and helps you determine what you can do to improve and grow.

Using SWOT Analysis fits into the third pillar of our '4 Pillars For Navigating Uncertainty' approach.

It's all about understanding the stuff happening inside and outside your organisation that creates uncertainty. This knowledge helps you make intelligent plans and manage risks effectively.

Understanding Your Organization with SWOT Analysis