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Writer's pictureSam Campbell

Getting to Know Your Supporters: Stakeholder Analysis

How well do you understand the people and groups who have an influence when it comes to achieving your organisation's goals? And are you considering their impact when you plan your strategies?


Stakeholder Analysis is like spotlighting the people and groups who matter to your organisation.


It's about figuring out who they are, what they care about, and how much they can affect your actions. Once you know all that, you can plan your strategies in a way that keeps everyone happy and helps you succeed.


Imagine creating a map of all your stakeholders.


You'd list everyone who has a stake in your organisation, like your employees, customers, suppliers, and even those who make the rules you must follow. Then, you'd think about how much power they have and how much they care about your goals. This map helps you figure out how to work with each group in a way that fits their needs.


Doing a Stakeholder Analysis is a big part of the first pillar of our '4 Pillars For Navigating Uncertainty' approach. It's all about ensuring your goals align with the people and groups who matter. When everyone's on the same page, reaching your goals is much easier.



Getting to Know Your Supporters: Stakeholder Analysis
Getting to Know Your Supporters: Stakeholder Analysis

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