(Accelerator) Small Business MVP Launch Program

We will LEARN how important it is to reflect on our individual CAPACITY to take the journey required to turn our vision into reality.  

This is not just about our traits, skills or experience, it's also about holding up a (NO Bull- S**t) mirror to the environmental influences in our lives that will either support or challenge us on the road ahead.

We will begin to BUILD our Business Case (right off the bat) because our future investors are just as focused on the WHO, as they are on the WHAT and HOW. 

Next, we will LEARN how to deep-dive into your small business vision, we will learn strategies for defining the customer pain points you are setting out to address, the target market that best suits your potential business model and the key features and benefits your products and or services will reflect in order to be competitive in a competitive market.

We will then BUILD the narrative "Pitch" that will begin to reinforce your objectives and communicate your vision to stakeholders important to your journey.

Then, it's time to LEARN crucial strategies to rapidly evaluate the "fit" of your small business idea with strategic and micro-market segments within that market.   We also learn the power of identifying, refining and committing to certain customer "personas" that will be the focus of effort during launch and longer-term brand awareness campaigns.

We will then integrate data insights and relevant metrics to BUILD the KPIs needed to shape future promotional and marketing activities.

Now it's time to get serious,  your small business idea will take effort and expertise, some of which you may or may not have, or will simply be too busy to do yourself.  It's time to LEARN several key strategies for assessing the ideation of your small business including the process from a project cycle perspective, the who the what, the when and the how.

Our assessment will inform how to BUILD the start-up aspect and ultimately, the recipe for transitioning your minimum viable product or service from concept to tangible offering.

By now we have LEARNED a great deal about ourselves, our vision, our future marketplace and what it takes to bring our vision to life.   It's time to LEARN several strategies that will take our progress and reach our future customers.   The strategies will include interpreting the insights we have gained and how to translate them into action.

Our focus here is to combine several of the previous outputs in order to BUILD our short-form marketing strategy s key component of achieving market traction prior to and post-launch.

A great launch phase combines two critical factors, momentum and timing.   In this final phase, we LEARN how to evaluate both, how to measure success using a medium-term horizon & how to embed continuous improvement metrics.   These "tweaks" will be informed by customer experiences, and feedback enhancing your business credibility.

Our concluding activity is to finalise the business case we have been developing throughout the accelerator and BUILD a launch timeline with key actions taken from previous steps.